4 Top SEO Techniques to Drive Traffic to Your E-commerce Websites

Launching your e-commerce store is no doubt a great milestone in your online business success trajectory. However, before you make any sale, you must create brand awareness for your ecommerce website. This is where traffic comes in. Many ways exist that you can direct traffic to your e-commerce store to create awareness, but SEO is the most effective option. To be successful in SEO, you need to implement the best SEO practices, not to mention you need time and patience to start experiencing results.  Implement the following best SEO practices if you want to drive tons of traffic to your e-commerce website and create awareness fast:

1. Create scintillating, high-value text-based content for your e-commerce solutions

Text-based content is an important part of any e-commerce store. It compliments images by giving customers insights about your brand. Most e-commerce owners don’t place text-based content on their e-commerce storefronts. They include a blog section on the store, or create a separate blog for it. Whichever option you choose, blogging is vital to your traffic generation efforts. It allows greater degree of engagement with your customers through the comment feature. This interaction builds loyalty in your brand. You can post virtually anything related to your brand, including events, current trends, and useful guides. Just make sure you constantly produce useful, evergreen content and make a schedule for posting content on your blog. Examples of content to post on your blog include blog posts and product descriptions.

2. Keywords are vital to enhancing your e-commerce search engine rankings

Online searchers typically use specific phrases to search products and services online. E-commerce merchants who use high-value keywords get organic traffic to their sites. Organic traffic is more likely to convert compared to traffic coming from social media. Luckily, you can use Google analytics to determine keywords that are commonly searched by clients. Use the selected keywords on your blogs, and image descriptions. Just make sure you don’t stuff keywords on your e-commerce store lest you get penalized by Google. A good strategy is to use few, high-value keywords and concentrate them on your title tags, as the title tag is what always shows up in Google search results when a customer searches for a product. Also, choose an e-commerce solution that lets you edit the key words. Keyword search terms changes frequently and you will want to tweak them to conform to the change.

3. Optimize your e-commerce website Images

E-commerce websites are largely image-focused, so they must be fully optimized for SEO to attract viewers. For starters, search engines are able to detect images because the image HTML contains the ‘’image’’ tag. However, search engines spiders and crawlers will only know the image details based on the image description, which is why you need to optimize the image to be friendly to search engines. For example, you can include the physical characteristics of a product such as color, or an animal printed on it to enable Google to pick up those keywords. Also, with a majority of the population now using their mobile devices, you’ll need to consider the size of your images seriously. Make your photos as small as possible without sacrificing quality and aesthetics to appeal to mobile searchers. Platforms like Shopify offer amazing e-commerce-solutions for you!

4. Create high-value links on your e-commerce solutions

Quality content always sells itself. People tend to share and comment on high quality and valuable content. They will also want to feature the content on their blogs or websites through backlinks, and this helps to direct traffic to your store. Ensure you’re taking advantage of your social media platforms by updating them frequently and including links back to your e-commerce store. The bottom-line is you should make a habit of sharing any blog post you create on social media, and also, motivate your friends and followers to share it. The more high-value links you garner, the more visible your e-commerce store will be and the more sales you’ll get.